Psychology of Money

Personality profile - the Entrepreneur

The Entrepreneur loves the adventure, the drama, and most of all the excitement of making things grow. Valuing personal freedom above all else, the entrepreneur abounds in this country and represents one of America’s great contributions to world civilization. When it comes to money, the entrepreneur can get so caught up in his zest for the project that he neglects the details and necessities of funding, or of raising a family.

Advantages: The entrepreneur is a natural idea person, creative, visionary, iconoclastic, adventuresome, original, indefatigable, and relentlessly persistent. Never at a loss for a new idea, the entrepreneur grows businesses, projects, works of art, gardens, organizations — you name it — throughout life. Without a creative outlet, the entrepreneur gets depressed, which is why she almost always has a project in motion.

Disadvantages: The entrepreneur is persistent to the point of being stubborn; original to the point of falling blindly in love with her own ideas; so focused on the project she loses track of the boring details; so immersed in creating that time management becomes a problem and deadlines get missed; so passionate about the idea that she can become impatient or downright rude with others; so fertile of mind that too many ideas sprout, choking out each other’s growth; so decisive and quick to act that he can behave impulsively.

How to manage it: At the heart of what the Entrepreneur needs to maximize his upside and minimize his downside is structure. He has a Ferrari for a brain, with bicycle brakes. His life speeds along like a bobsled, but without the walls of the bobsled ride.

He needs to work to create structures, systems, routines, checkpoints–braking systems and walls, so to speak–that allow him to take advantage of his enormous energy without bankrupting himself in the process.

Sometimes the Entrepreneur can do this on his own, but other times he needs help, from an administrative assistant, a coach, or some other advisor.

It is important that he get this help, because this Moneyprint tends to go one of two extreme ways: great success or dismal disappointment.

Another analogy is being the Entrepreneur is like being Niagara Falls. Until you build a hydroelectric plant, you’re just a lot of noise and mist. But with a hydroelectric plant, you can light up the state of New York.

The hydro-electric plant combines the right line of work with schedules, lists, reminders, the ability to delegate, prioritize, and not over commit, the right partners, and, above all, he ability to listen to feedback.